For modest dressers, looking fashionable and staying true to your beliefs has never been as easy as it is in 2019. One area that traditionally hasn’t offered as much choice is swimwear – until now! This summer, Modanisa.com has doubled its range of stylish modest swimwear.
The e-tailer stocks a wide variety of affordable and on-trend bathing costumes sourced from 15 different burkini labels, including fully and semi-covered swimsuits with matching lingerie, sea caps and kimonos that are suitable for every size, taste, and age.
Modest fashion giant Modanisa launched its burkini range in 2015. Orders started to soar the following year after Halima Aden made history by wearing a Mayovera burkini from Modanisa at the Miss Minnesota USA beauty pageant. Recently, Halima hit the headlines again when she became the first model to appear in a hijab and a burkini in Sports Illustrated Swimwear magazine, with Mayovera one of the featured bathing costumes.
Modanisa Hijab & Burkini Department Manager Emine Saçkoparan said: “Demand for burkinis has never been higher. Our sales are up by 80% on last year, which in turn has encouraged us to expand significantly our range of modest swimwear. It’s probably true to say that Modanisa offers the largest choice of burkinis anywhere in the world.”
She added, “It’s not just women buying for faith-based reasons, but also those wanting to avoid the harmful effects of the sun. They have the choice to be fully or semi-covered. Style and comfort go handin-hand, so our modest swimwear come as both water repellent, and chlorine and saltwater resistant.”
Modanisa’s summer swimwear collection boasts a rich colour palette, fashion-forward silhouettes, and striking patterns, giving women of all ages literally hundreds of options to choose from, in stark contrast to a market place full of mainly monochrome burkinis with limited size options and high prices. Its sizeinclusive burkini collections start from XS and go through to 7XL. Prices vary from $33 to $120, offering great value and affordability for all Modanisa burkinis.
For the complete modest beach look, customers can opt for matching outfits and accessories, or mix and match themselves. Most burkinis sold on Modanisa comprise of four pieces: the top, bottoms, a bonnet and underwear all in light, breathable fabrics to overcome the problems of entering the water in a normal headscarf or underwear which when wet become cold, heavy and uncomfortable. There is also a separate line for sea caps. Half-covered swimsuits are ideal for women who want to just conceal the top part of their bodies. There’s also a stunning range of kimonos to stand out on the beach or poolside.
Among Modanisa’s most popular labels are Halima Aden-favourite Mayovera, which offers a wide range of bathing suits, plus-size options, sea caps and kimonos. The label received a standing ovation after its showcase at Istanbul Modest Fashion Week in April. Newly-launched Mayo Bella has become an instant hit with its bohemian trends, vibrant block colours, and mosaic-style print work and classic stripes. Adasea designs sea caps, and full and semi-covered swimsuits, with feminine touches such as ruffles to embroidery evident across its collection this season, as is 2019’s colour-of-the-year coral.
Trailblazing with science is Marino Mayo, which applies ten different tests to its fabrics, such as durability and carcinogenic material analysis, so swimmers have maximum protection. Other features include ‘hidden grippers’ for burkinis with loose arms, preventing the shape of the arm being revealed through movement. A similar feature prevents the waist and torso being revealed while the burkini wearer is in the water. The label’s sea caps can be styled as both a headscarf and a bonnet. This season’s collection includes animal and ethnic print designs, as well as geometric, tropical, and flower patterns.
Other burkini brands sold on Modanisa.com are Akbeniz, Aquella, Emayo Haşema, Nehar, Ranuna, Riva Mera, Seamay, Şımart, Sunmore, and Tesmay. The world’s largest modest fashion site provides content in five languages – Arabic, English, French, German and Turkish – and delivers to 130 countries around the world.